Banking in 2025: Top Trends Shaping the Future

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03.04.2025

At Mower, our deep expertise in financial marketing keeps us attuned to the latest industry shifts. Accenture’s new report, Banking: The Future is Back – Top 10 Trends Shaping the Industry in 2025 and Beyond, highlights how AI, technology, and evolving customer expectations are reshaping banking.

Key Trends from the Report:

  • AI Restores the Human Touch: The banking industry is moving from impersonal digital services to AI-driven, hyper-personalized customer interactions.

  • Regulatory Challenges: While regulators seek to reduce risk, tighter policies are driving customers toward non-bank lenders and alternative financial services.

  • The Power of Scale: Large banks are leveraging their size to dominate markets, investing in AI and digital tools to enhance efficiency and customer engagement.

  • Banking for All: AI-powered banking is expanding financial inclusion, allowing more people and small businesses to access tailored financial services.

  • The Shift to Open Source & AI-driven Tech: Traditional banking systems are being replaced by open-source, cloud-native platforms, improving flexibility, security, and innovation.

Accenture highlights how banks that embrace AI, rethink customer experiences, and adopt open-source technology will be best positioned to thrive in the coming years.

Read the Full Report Here: Accenture Banking Trends 2025 PDF

Source: Accenture, Banking: The Future is Back – Top 10 Trends Shaping the Industry in 2025 and Beyond

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