Thinkers360 has released its 2025 B2B Thought Leadership Outlook Research Report, providing key insights into how thought leadership is evolving. The study, conducted between November and December 2024, highlights the latest trends in content creation, consumption, and AI integration.
Key Findings:
Who Creates Thought Leadership? Authors (49%) and consultants (43%) remain the top contributors.
How It’s Consumed: 56% of audiences spend over four hours per week engaging with thought leadership content.
Where It’s Found: Specialist communities (60%) have surpassed conferences, events, and social media (both at 46%) as the preferred platforms.
AI’s Growing Role in 2025:
Research & analysis (67%)
Content optimization (61%)
Content customization (53%)
Content generation & ideation (47%)
Nicholas Evans, Founder of Thinkers360, emphasized the increasing importance of specialist communities as a trusted source for thought leadership.
For more details, read the full report at Thinkers360.