It may feel like Culture Wars are pulling America apart with a growing level of distrust. Brands are finding themselves in an uneasy place.
The brands that are successfully navigating the Culture Wars have a strong recognition of the role mission, vision and values play in managing their businesses. Be prepared by recognizing the polarized environment and when it feels like the time is right, engage through policy and practice, not politics.
Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.