Our team is seeking a Vice President, Growth Strategy Director to build relationships with the next generation of Mower clients. This is a true new-logo role for someone energized by opening doors, creating connections, and turning smart conversations into qualified opportunities. The role is focused on new client acquisition and does not include responsibility for organic growth within existing accounts or agency marketing.
The Vice President will focus on Mower’s specialty markets: B2B; financial services, including banks, credit unions, and fintechs; healthcare, including hospitals, health systems, and payers; travel and tourism, including boutique hotels, hospitality, and gaming; and energy and sustainability, particularly utilities and renewable developers.
The ideal candidate combines the persistence of a hunter with the credibility of a strategic agency advisor. This individual understands how to uncover a prospect’s larger business challenges and connect them to integrated marketing, advertising, public relations, and public affairs solutions.
The Vice President will report to a member of Mower’s executive leadership team and collaborate closely with the business development team, specialty leaders, marketing team, and agency subject-matter experts.
Essential Duties & Responsibilities
Other duties may be assigned.
New Business Development & Pipeline
- Build and maintain a high-quality pipeline of new-logo opportunities by identifying, engaging, and nurturing priority organizations and marketing decision-makers.
- Develop personalized outreach informed by each prospect’s business, industry, challenges, and goals.
- Initiate conversations through professional networks, referrals, agency search consultants, events, direct outreach, social platforms, and other channels.
- Maintain relationships with former clients and professional contacts as they move into new roles, keeping Mower top of mind for future opportunities.
- Qualify opportunities based on business need, decision-making authority, strategic fit, timing, budget, and Mower’s ability to create value.
- Meet agreed-upon goals for qualified conversations, opportunities created, sourced pipeline, and new-business revenue.
Prospect & Industry Relationships
- Build trusted relationships with senior marketing, communications, and business leaders by bringing curiosity, business acumen, and a consultative approach to prospect conversations.
- Uncover prospects’ larger business and marketing challenges and connect those needs to relevant Mower capabilities and expertise.
- Translate prospect conversations into clear opportunity briefs and connect prospects with the right agency subject-matter experts.
- Build productive relationships with agency search consultants and ensure they understand Mower’s capabilities, specialty expertise, differentiators, and ideal opportunities.
- Represent Mower at relevant industry events through advance prospecting, on-site networking, and disciplined follow-up.
- Serve as a speaker or panelist when appropriate to strengthen relationships and increase Mower’s visibility within priority industries.
Agency Collaboration & Market Intelligence
- Collaborate with specialty leaders, marketing leaders, and agency subject-matter experts to advance qualified opportunities.
- Share market intelligence and prospect insights that can inform agency thought leadership, content, positioning, and visibility opportunities.
- Contribute to RFP responses, capability presentations, and pitch teams as priorities allow.
- Maintain a strong understanding of Mower’s integrated capabilities, specialty expertise, client work, and differentiators in order to effectively represent the agency in the marketplace.
Technology, CRM & AI
- Use CRM platforms and prospecting technologies to maintain accurate pipeline information, track activity, manage follow-up, and inform business development priorities.
- Leverage social selling and digital research tools to identify decision-makers, uncover relevant opportunities, and build relationships.
- Confidently and responsibly use AI tools to strengthen prospect research, personalize outreach, improve efficiency, and uncover insights while adhering to Mower policies.
- Demonstrate curiosity about emerging technologies and identify innovative ways to apply them to business development, relationship building, and opportunity identification.
Education & Qualifications
- Bachelor’s degree or an equivalent combination of education and relevant professional experience.
- Significant business development experience within an advertising, marketing, public relations, public affairs, or integrated communications agency.
- Demonstrated success generating qualified opportunities and building pipeline for complex, consultative agency services.
- Experience engaging senior marketing, communications, and business decision-makers.
- Strong professional network or demonstrated ability to build one quickly; relationships with agency search consultants are strongly preferred.
- Experience in one or more of Mower’s specialty markets is strongly preferred.
- Experience with CRM platforms, prospecting technology, social selling, and AI-enabled research or outreach tools.
- Ability and willingness to travel approximately 25% of the time.
Knowledge, Skills & Competencies
- A hunter mindset with genuine enthusiasm for initiating conversations, opening doors, and cultivating relationships over time.
- Strong business acumen with the ability to uncover client needs, understand business and marketing KPIs, and connect agency capabilities to measurable outcomes.
- Executive presence and credibility with senior-level marketing, communications, and business leaders.
- Exceptional relationship-building, communication, presentation, and interpersonal skills.
- Strong organizational skills with the ability to manage a pipeline, maintain disciplined follow-up, and prioritize opportunities effectively.
- Strategic curiosity and the ability to ask insightful questions that uncover larger business challenges and opportunities.
- Ability to collaborate effectively across disciplines, teams, and locations while independently driving business development activity in a remote-first environment.
- AI proficiency: Ability to confidently and responsibly use AI tools in daily work to improve efficiency, creativity, and insight. Demonstrates curiosity about emerging technologies and identifies innovative ways to apply AI to enhance productivity, problem-solving, and business outcomes while adhering to Mower policies. Embraces new possibilities and adapts readily to evolving technologies.
- Persistence, accountability, and resilience, with the ability to maintain momentum throughout long and complex business development cycles.
Salary Range: $150,000–$200,000 annually, plus eligibility for a performance-based incentive.
Salary differential is based on seniority, merit, education, training, and experience. The incentive structure will be based on clearly defined business development outcomes.