This article previously appeared in Hotel Business Review on June 16, 2…
Your brand identity says a lot about your business. It says what your company stands for. It reflects a promise to your customers. And, it creates a sense of pride among your employees. At Mower, creating that identity starts with a brand platform based on sound insight and a solid creative brief.
That platform is more than just a theme, it is the foundation for all of your creative tactics — from big ideas that will make your brand feel more like a friend, to messages and experiences designed to motivate and engage your target audience.
As a full-service branding and advertising agency, we develop full creative platforms, including a new logo, tagline, messaging, advertising, collateral, iconography, website, guidelines and more.