AVANGRID hired Mower to develop and execute a strategic community outreach plan for 19 counties across both Maine and New York to support a $2 billion transmission line upgrade. Compliant with new requirements from the Federal Energy Regulatory Commission, the project was subject to state and local approval processes, such as SEQRA, Article VII, CPCN and local zoning.
To further public understanding of the project, Mower conducted site visits and research to assess the background of each community in the project area, including demographic, societal and economic factors, relevant media and influencers, government at all levels, and the local economy. From this information, Mower developed a comprehensive stakeholder outreach matrix, as well as a list of potential issues and opportunities, and used this data to develop communications tactics to advance the project. These included stakeholder-specific messaging, fact sheets, handouts and phone scripts. Mower also was responsible for all social and earned-media monitoring.
Thank you for your submission, someone from Mower will contact you shortly. You also now have access to all premium content on mower.com.
Thank you for your interest in Mower insights and emails. You should begin receiving the information you requested shortly. You also now have access to all premium content on mower.com
Thank you for your submission. As a subscriber, you now have access to all premium content on this site. Be sure to visit regularly to download new articles and ebooks.
In order to get the best possible experience using our website, we recommend that you upgrade to a newer version or a different web browser. Links to supported web browsers can be found below:Chrome
It looks like you are running Internet Explorer in Compatibility View. This site will only work if you turn this view off. Use the browser Tools menu to change your settings.