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AVANGRID: Awareness Campaign

Engaging stakeholders at a community level

AVANGRID hired Mower to develop and execute a strategic community outreach plan for 19 counties across both Maine and New York to support a $2 billion transmission line upgrade. Compliant with new requirements from the Federal Energy Regulatory Commission, the project was subject to state and local approval processes, such as SEQRA, Article VII, CPCN and local zoning.

To further public understanding of the project, Mower conducted site visits and research to assess the background of each community in the project area, including demographic, societal and economic factors, relevant media and influencers, government at all levels, and the local economy. From this information, Mower developed a comprehensive stakeholder outreach matrix, as well as a list of potential issues and opportunities, and used this data to develop communications tactics to advance the project. These included stakeholder-specific messaging, fact sheets, handouts and phone scripts. Mower also was responsible for all social and earned-media monitoring.

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