Doctor Dodger Research

Primary care is the cornerstone of healthcare. It’s where small issues are identified before they become big problems, and where patients receive a more personal level of care.

However, there’s a significant population that has drifted away from a regular doctor—doctor dodgers*. And we made it our mission to better understand why.

So, in Spring 2024, we conducted an online survey of more than 1,000 commercially-insured adults ages 27+. Our research aims to shed light on who they are and find more ways to connect with them.

We’ve put together a report with some of our most intriguing findings. Just fill out some basic info and click the button to download your copy.

Maggie Hooper
mhooper@mower.com

Michael Baron
mbaron@mower.com

*Humanizing Brand Experience: Healthcare edition, Vol 7. Monigle Associates, Inc.