May 5th, 2026 – Mower earned nine honors at the 43rd Annual Healthcare Advertising Awards for work across two provider brands. The awards recognized Mower’s work with Novant Health on its “You Want Novant” campaign and Rochester Regional Health on its Rochester International Jazz Festival and Flower City Challenge sponsorships.
With more than 4,300 entries, the Healthcare Advertising Awards are the largest and most widely recognized healthcare advertising competition. Awards are reviewed by a national panel of judges who evaluate entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
“We’re incredibly proud of these recognitions because they reflect both the strength of our client partnerships and the caliber of work our healthcare marketing team produces,” said Michael Baron, Healthcare Specialty Lead and Senior Vice President, Group Creative Director at Mower. “From building a powerful brand platform for Novant Health to creating meaningful community experiences with Rochester Regional Health, this work shows how we pair creativity with strategy to drive real impact.”
Mower earned awards in the following categories:
Novant Health, “You Want Novant” Campaign
This campaign tackled one of the health system’s biggest perception challenges: demonstrating that Novant Health delivers both world-class medical expertise and deeply empathetic care. Through a fully integrated approach across TV, streaming, digital, outdoor, print and social channels, the campaign brought emotional stories to life while making a bold promise clear: “If you want both expertise and empathy, you want Novant.”
- Gold, Magazine Advertising-Series
- Gold, Television Advertising-Series
- Silver, Integrated Marketing Campaign
- Silver, Magazine Advertising-Single
- Bronze, Television Advertising-Single
Rochester Regional Health, Rochester International Jazz Festival and Flower City Challenge Sponsorship
As presenting sponsor of the Rochester International Jazz Festival and Flower City Challenge, Rochester Regional Health set out to prove it could be more than a name on a banner—showing up with purpose and reinforcing its commitment to a healthier community. From a high-energy flash mob to motivate festivalgoers to race-day signage supporting runners, every activation brought its promise, “We’re Here for It,” to life.
- Gold, Special Event
- Gold, Outdoor
- Bronze, Other: Misc. Collateral, Special Promo
- Merit, Special Event Materials
Learn more about Mower’s healthcare specialty here and view the full list of 2026 Healthcare Advertising Award winners here.