A celebrated resort destination found itself back in the media spotlight when a years-old environmental issue resurfaced without warning. A diver’s discovery of recreational debris near the property reignited public concern and prompted critical coverage, casting the resort as negligent and indifferent to the environment.
The challenge wasn’t just the headlines—it was that the resort’s earlier remediation efforts weren’t part of the story. Years of clean-up work, nonprofit partnerships and community engagement had gone unnoticed. Mower was brought in to rebalance the narrative and prevent long-term damage to the brand.
We refreshed public messaging to highlight the work already underway. A trained spokesperson engaged directly with reporters. We brought in third-party environmental experts to reinforce credibility. Frontline staff were equipped with clear talking points and templated responses were shared with the property to handle incoming questions from concerned guests.
The results came quickly. Follow-up articles began to acknowledge the resort’s proactive efforts. The coverage shifted from blame to balance. By owning the story and spotlighting its commitment to stewardship, the resort’s long-standing sustainability commitment was reaffirmed rather than undermined.
Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.