Sun Chemical

Shifting Perception in a Changing Market

For over 200 years, Sun Chemical has been a leader in color and materials technology. But as sustainability became a major priority in packaging, the company faced a perception challenge:

Printers, converters, and brands still viewed Sun Chemical as just a materials supplier—not a true innovation partner.
Customers needed help navigating the shift to sustainable packaging but weren’t turning to Sun Chemical for strategic guidance.
Despite offering industry-leading sustainable solutions, Sun Chemical needed to redefine its role and clearly communicate its expertise in packaging transformation.

To remain a market leader, Sun Chemical needed to showcase its ability to help brands and converters meet sustainability goals without sacrificing quality or performance.

The Solution: “Experience. Transformation.” – A Campaign That Redefined Sun Chemical’s Brand

Mower developed “Experience. Transformation.”, a multi-channel marketing campaign designed to:

Drive high-value engagement from brand marketers and packaging decision-makers.
Reposition Sun Chemical as a forward-thinking partner in packaging innovation.
Showcase the brand’s sustainability expertise in a visually compelling way.

To achieve this, we created a striking visual identity using bold, paper-sculpture-inspired designs—a nod to Sun Chemical’s heritage in print, while reinforcing their evolution into sustainable solutions. We then launched a full-funnel digital strategy, including:

Targeted digital advertising across industry-specific channels.
Engaging content marketing with thought leadership pieces.
Email marketing and paid social to drive high-intent engagement.
SEO-optimized web content to capture inbound interest.

The Results: Business Impact That Exceeded Expectations

In just six months, the campaign delivered:

30,000+ Click-Throughs from high-value prospects across banners, native ads, paid search, and social.
22,321 Website Sessions, proving the campaign was driving real interest from a traditionally offline audience.
5.37 Minutes Per Session, 2.5X the industry benchmark, showing deep engagement.
Nearly 1,000 Marketing-Qualified Leads (MQLs) through gated content and downloads.