When equipment at a renewable energy project caught fire and launched debris into nearby areas, community concern spiked overnight. No injuries were reported, but the images traveled fast—and so did speculation. Residents were worried, officials were being asked tough questions and the company faced the risk of broader reputational fallout.
Mower was brought in to coordinate the communications response. We worked with company leadership to ensure alignment on facts, language and timing that would be shared with local stakeholders, first responders and media. We helped the company issue rapid, fact-based updates to local media, while also reinforcing its long-standing commitment to safety and accountability.
In the end, the story stayed contained. Media reports emphasized that no one was hurt and that cleanup began immediately. The company’s willingness to engage transparently helped preserve its reputation—not just locally, but across other regions where it operates.
Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.