Healthcare provider goes public to protect care—and it worked.

A large primary care provider was facing a tough call: walk away from an insurance plan that covered thousands of patients or stay locked into terms that threatened care quality. They’d seen this pattern before—last-minute negotiations, public confusion, rushed decisions. This time, they decided to get ahead of it—and they brought Mower in to help.

Our job was to help the provider speak clearly, early and often. We started with sharp messaging: the provider wasn’t walking away from patients—it was standing up for them. We mapped out every audience that would be affected, from employers and HR leaders to community groups and elected officials. Together, we built a plan to keep them all informed.

We trained the leadership team for press interviews and public meetings. Talking points were clear, consistent and honest. As headlines began to emerge, they reflected our client’s core message: that patients deserve quality care, not last-minute compromises.

Community support followed. A Change.org petition gained traction. Media coverage was balanced. Seven weeks before the deadline, a new agreement was reached—without the scramble.

This wasn’t just a contract negotiation. It was a show of what can happen when a provider leads with clarity, preparation and resolve.