Typically, in the world of engineering, a control valve doesn’t generate all that much interest. That is, unless you use those valves to create metaphors that quickly illustrate their benefits. This award-winning campaign shows how GE Energy provides valve solutions that can meet the toughest challenges.
GE Energy plays in a very product-centric world. So, in order to help them stand out, we developed a very customer-centric advertising program. Our “Promises Kept” campaign features real GE employees making personal promises to deliver world-class service. The campaign was supported with digital work, videos, events, social media and more.
As essential as they are, it’s hard to differentiate control valves. But by giving them an unexpected application as an art medium, we turned the mundane into engaging, eye-catching masterpieces.
Energy + Sustainability
Thank you for your submission, someone from EMA will contact you shortly. You also now have access to all premium content on mower.com.
Thank you for your interest in EMA insights and emails. You now have access to all premium content on mower.com. Close this window, and your document will be available to download.
Thank you for your submission. As a subscriber, you now have access to all premium content on this site. Be sure to visit regularly to download new articles and ebooks.