Typically, in the world of engineering, a control valve doesn’t generate all that much interest. That is, unless you use those valves to create metaphors that quickly illustrate their benefits. This award-winning campaign shows how GE Energy provides valve solutions that can meet the toughest challenges.
GE Energy plays in a very product-centric world. So, in order to help them stand out, we developed a very customer-centric advertising program. Our “Promises Kept” campaign features real GE employees making personal promises to deliver world-class service. The campaign was supported with digital work, videos, events, social media and more.
As essential as they are, it’s hard to differentiate control valves. But by giving them an unexpected application as an art medium, we turned the mundane into engaging, eye-catching masterpieces.
Energy & Sustainability
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