FirstEnergy is investing in a smarter, stronger and safer grid. This may sound complicated, but it’s really just a brighter way to deliver what matters most to their customers. To reach those customers, we launched a fully integrated campaign including TV, radio, digital, social and outdoor.
Now, most people don’t think of their energy provider until the lights go out. So, with that in mind, we chose to deliver the “Brighter Energy Future” campaign by featuring the people who help get those lights back on.
There are a lot of interesting people who work day and night to keep your lights on. We focused on three. Each had an authentic story to tell, a unique way of telling it, and a style that just about anyone could relate to or appreciate. Now these stories are generating hundreds of thousands of views and millions of impressions — and energizing the FirstEnergy brand.
Integrated Marketing Campaign
Energy & Sustainability
Advertising, Media Planning & Buying
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