You have to respond swiftly. Your words and actions must be on target or you might intensify the damage. Crises define careers – for better or worse. For more than 50 years, companies have turned to Mower when an issue emerges that could damage their business.
The lasting harm from a crisis is often not the result of the initial event. Errors during the first hours of a crisis and the duration of the turmoil are what destroy brand equity and stakeholder trust. At Mower, we know that every crisis has two dimensions: reality and perception. A crisis team must manage both. Uncertainty is the true enemy. People can process bad news, but they struggle with the unknown. Silence opens a void, leaving space for speculation and misinformation to take over. Your team must step up and step in with clear, timely communication.
Our single focus in a crisis is to help you regain control, communicate effectively and get you back to business as usual. Many companies that we’ve worked with have had their first encounter with Mower on one of their darkest days. They discovered that, when reputations are on the line, experienced crisis experts make all the difference.
Weak, shifting messages. Lack of transparency, empathy and accountability. Slow response times. An inability to answer stakeholder concerns. Denial and even deception. These common reactions during a crisis will cost you the two most important things for brand recovery: Time and Trust.
Timely and effective crisis communication starts with a strong framework. Our approach ensures that key messages are aligned. Stakeholders are informed. And responses are both proactive and reactive as needed.
Is your business crisis ready? Sure, you might have a thick binder labeled “Crisis Communications Plan” gathering dust on a shelf. But when was the last time your team reviewed readiness or conducted a preparedness drill? At Mower, we have best-in-class communications programs to shape messages and control your narrative.
The Mower Crisis Simulation Workshop brings together senior leaders for a fast moving, realistic tabletop drill. We test how teams respond to a multi-phased, evolving issue. The drill helps you prepare for reputational challenges and identify potential exposures.
Mower Media Training equips executives with the skills they need to turn every interview into an opportunity to deliver critical messages to core audiences.
Mower Presentation Training prepares you for success at a shareholder meeting, public hearing or employee town hall. It gives you the skills to face an angry room with confidence.
Mower’s Corporate Alignment Workshop strengthens your Mission, Vision and Values. We help sharpen your messages by synchronizing brand communications, corporate actions and public facing initiatives.
Chief Operating Officer
National Manufacturer
Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.