Welcome to “5 Minutes with Mower”—an interactive marketing newsletter. Read, watch and feel award-winning advertising unfold in front of your eyes—in five minutes or less.
Since COVID, adults ages 18-54 spend more time streaming audio than they do streaming video, scrolling social media, or watching broadcast TV. You don’t have to make a top-hit song or have a podcast, but you should get your brand on these platforms. Read how.
We mean the “blocks 100% of UV rays” kind of shady. With summer all wrapped up, we wanted to share our work promoting Transitions® adaptive lenses in stores across the U.S. Take a look.
Is it possible to sell solar by appealing to homeowners’ emotional side? Science suggests yes. Our new Power the Possibilities™ campaign allows us to ask thought-provoking questions to homeowners considering the switch. See some of the work here.
As Olympic athletes took the field, we helped our client, Catholic Health, take to TV screens—documenting four hospitals over two days and reminding viewers that healthcare is more than a career. It’s a calling. Watch it here.
At Mower, we have a unique perspective that drives everything we do. It’s called Brand as Friend. Here’s where we highlight the creative and inspiring brands that are making Fierce Friends™.
When thinking about a brand that was a good friend, something special happened. Our team connected instantly on a commercial. We don’t need to say much more. You’ll just feel it. Watch the video here.
Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.