Using sustainability communications tactics to show your environmental stewardship.
Environmental stewardship is critical. Customers, business partners, regulators, investors and nongovernmental organizations (NGOs) demand answers about the steps your business has taken to reduce the impact it has on the environment.
Mower’s Public Relations and Public Affairs team does award-winning work to help clients highlight sustainability initiatives. We develop the key messages and the best strategies to reach targeted audiences — both internally and externally.
Take Domtar, a Fortune 500 paper company. At a time when its peers often drew criticism for “killing trees,” we helped showcase how Domtar has pioneered ways to protect forests, partnering with the Rainforest Alliance, WWF and The Nature Conservancy. Our efforts included everything from white papers, unique tradeshow ideas and infographics to award-winning sustainability reports.
Mower PR also worked with Sun Chemical, helping to craft the company’s sustainability policy based on a data-driven approach to eco-efficiency. The policy spurred the company’s sustainability reports, which show year-over-year metrics, including the reduction of air emissions and water consumption — not only within the company, but its suppliers. To spotlight the results, Mower designed the sustainability reports and matching ads to reinforce the key messages.
In fact, Mower has a long track record of making sure clients’ sustainability reports command the attention of key stakeholders. With FirstEnergy, we reported the company’s best stories, wrote breathtaking features and crafted compelling graphics. And with Dresser-Rand, a Siemens company, we explained the improvements in their products, services and operations, underscored their relationships with the community and touted their initiatives to keep employees safe, maintain ethics, and protect the company’s reputation.
Sustainability is an essential part of your corporate social responsibility, and it can be part of your day-to-day media relations program. The key is deciding how your company will help the environment, and how you will communicate it.