Purpose and values have long been part of brand strategy, but they can no longer sit behind the scenes. 63 percent of people have reported that they’re purchasing from brands that align with their personal beliefs and values. This trend is hitting financial institutions too, with 87% of people agreeing that a bank’s brand purpose must align with the action it takes. Wondering how to put your brand’s purpose and values into action? Check out what Erinn Steffen, our Senior Vice President, Insights, has to say.