New York, NY – Mower has been hand-selected as a partner to German agency achtung! to lead U.S. public relations activities for the Lufthansa Group, which includes the brands Lufthansa, Austrian Airlines, SWISS, Eurowings and Brussels Airlines.
In winning the multi-stage pitch, achtung! assembled a global network of agencies covering more than 40 countries, selecting Mower—one of the largest independent marketing, advertising and public relations agencies in the U.S.—from a pool of more than 1,000 potential agencies.
“Each agency is meticulously selected for the individual global agency network we’ve created for the Lufthansa Group,” said Mirko Kaminski, CEO of achtung!
“It’s an immense opportunity to join this one-of-a-kind global network,” said Eric Mower, chairman and CEO of Mower. “Mower’s expertise, experience and proven creativity allowed us to stand out in the search process. We are honored to be joining the other chosen agencies under achtung! as global lead PR firm for Lufthansa Group. We are grateful that thenetworkone, of which Mower is a member, identified us as a suitable partner.”
Mower’s strategic approach has earned the agency top industry accolades. It is a perennial winner of Hospitality Sales & Marketing Association International’s Adrian Awards for outstanding work in hospitality, travel and tourism-related marketing; Mower’s Travel & Tourism specialty lead, Mary Gendron, won the organization’s Winthrop W. Grice Lifetime Achievement Award for excellence in public relations in 2012. Mower is a four-time PR News “Top Places to Work” winner. It is also a recipient of advertising and integrated marketing awards ranging from Clio, Cannes and ANA B2 awards to rankings in Ad Age, PR Week and Chief Marketer 200.
The agency’s Travel & Tourism specialty has stewarded many iconic travel brands, employing public relations and social media as well as traditional and digital marketing campaigns, website development and reputation management.
Mower’s New York City office is managing the account, working directly with Lufthansa Group’s U.S.-based corporate communications team for the Americas.