Mower’s Work for Westchester County Tourism Recognized by PR Daily


Mower’s influencer marketing campaign for Westchester County Tourism & Film, “A Story to Tell,” is a finalist in Ragan Communications and PR Daily’s coveted Social Media & Digital Awards.

The Social Media & Digital Awards recognize the content creators and strategists behind some of the year’s most innovative and impactful digital campaigns in 47 distinct categories.

Shortlisted in the Influencer Marketing category, “A Story to Tell” used a diverse group of travel and lifestyle influencers to highlight Westchester County’s tourism opportunities. The campaign focused on the region’s inclusivity and its range of leisure options. With their distinct perspectives, styles and platforms, influencers broadcast Westchester’s appeal to their followers through social media posts and real-time stories, yielding an incredible nine-time return on investment.

“Congratulations to the finalists in our 2024 Social Media & Digital Awards,” said Ragan’s and PR Daily’s Award programs Senior Marketing Manager Brendan Gannon. “Your outstanding work continues to set the standard and push the boundaries in digital marketing and social media.”

The winners will be announced on August 1 in New York City at the Social Media & Digital Awards Luncheon. For a full list of finalists, click here.

About Ragan

Ragan Communications has been delivering trusted news, training and intelligence for more than 50 years to internal and external communicators, HR professionals and business executives via its conferences, webinars, training, awards, subscriptions and membership divisions. Its daily news sites— and—are read by more than 600,000 internal and external communicators monthly. Ragan is headquartered in Chicago, with team members spanning the country and loyal customers worldwide. Visit

Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.

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