With nominations across three clients, five campaigns and 12 categories, Mower’s work is set to make a strong showing at this year’s Association of National Advertisers (ANA) B2 Awards. Mower is also a finalist for the show’s revered Agency of the Year award, which would be the fourth consecutive designation for the independent, employee-owned agency.
The B2 Awards celebrate the best in modern B2B thinking, reflecting the industry’s diversity and the importance of B2B campaigns. B2 Award judges are ANA B2B professionals and are led by client-side executive marketers.
Gold, Silver and Bronze B2 Award designations will be presented on June 3 in Naples, FL at the 2025 ANA Masters of B2B Marketing Conference.
“This shortlist recognition from the ANA is a powerful affirmation of our mission to build bold, meaningful connections between brands and their customers, which we refer to as Making Fierce Friends,” said Doug Kamp, Chief Creative Officer at Mower. “Year after year, programs like this allow us to showcase the strength of our work in the B2B space—work that blends creativity, innovation, and measurable results to help our customers cut through the noise and stand out in the marketplace.”
Mower’s shortlisted work includes:
Mower Agency
2025 Mid-Sized B2B Agency of the Year
Carhartt “For Crews Who Make The Holidays”
B2B Marketplace Marketing
Demand Generation: Small or Medium Business
Integrated Marketing Program: Large Enterprise
Lead Generation: Small to Midsize Business
ROI/Growth
Carhartt “A Partnership To Power The Future”
Video Marketing
FINVI “Collections That Work”
Digital Transformation
McNeilus “Revolutionizing Refuse”
A.I./Emerging Technologies
Business to Government/Business to Public Sector Marketing
Mower “Don’t Wait. Celebrate”
Employer Branding