Creative work produced by Mower’s healthcare marketing experts continues to capture praise and recognition in industry award programs. Most recently, Mower took home Bronze in Best Creative Rebrand for ICU Medical’s “Nursing Nirvana” and Healthcare Creative of the Year for both ICU Medical (Silver) and Novant Health “You Want Novant” (Bronze) in the 2026 Indie Awards, hosted by thenetworkone.
About the Winning Campaigns
“You Want Novant” tackled one of the health system’s biggest perception challenges: demonstrating that Novant Health delivers both world-class medical expertise and deeply empathetic care. Through a fully integrated approach across TV, streaming, digital, outdoor, print and social channels, the campaign brought emotional stories to life while making a bold promise clear: “If you want both expertise and empathy, you want Novant.”
When ICU Medical acquired the Plum infusion system, the challenge was clear: overcome skepticism and demonstrate that the revamped Plum Duo and LifeShield IV system could truly simplify workflows and elevate patient care. The resulting “Nursing Nirvana” campaign was a human-centered approach that depicted each audience in an enlightened and peaceful state of professionalism. Go behind the scenes of the campaign’s evolution with Mower’s creatives here.
The Indie Awards is an international awards program exclusively focused on honoring independent agencies. The full list of winners can be viewed here.