NEW YORK—October 17, 2022— Mower struck platinum at the PRNEWS Platinum Award ceremony in New York City, winning the Content Marketing award for a Westchester County Tourism & Film Instagram and web content campaign titled, “Beyond Connected in Westchester”.
The PRNEWS Platinum Awards mark excellence in communications across people, teams and campaigns. The winners of this world-renowned recognition represent the best of the best—those that have reached the pinnacle of both innovation and industry knowledge. The Content Marketing category included a competitive field of U.S. and international entries from well-known brands.
This impressive win comes on the heels of several other notable honors for Mower’s Travel & Tourism specialty and its work supporting travel to Westchester County, including:
- PRSA Bronze Anvil – Best Use of Social Media
- HSMAI Adrian Awards – Gold for Digital Marketing – Social Media Campaign
- Bulldog Reporter – Silver for Best Use of Social Media
- PR Daily’s Social Media and Digital Award Competition (Finalist, winners announced Nov. 2)
“The team supporting Westchester Tourism found unique ways to beautifully and creatively express all that Westchester has to offer travelers. The content they developed has driven remarkable, tangible results through organic channels that are helping boost one of the region’s most important economic drivers,” said Mary Gendron, senior vice president and managing director of the Travel and Tourism Specialty at Mower.
About the Work
The goal of this campaign was to leverage Westchester County Tourism & Film’s Instagram page and website to showcase Westchester as a destination beyond the everyday. Five content marketing initiatives were activated, including a range of content pieces leading up to the Westminster Kennel Club Dog Show; a series of stories featuring 16 county businesses to share first-person accounts about Westchester dining, arts, entertainment, outdoors, and history; travel routes themed around an interest or type of traveler; a series of Instagram reels that offered a snapshot of the County’s communities; and an influencer marketing initiative to promote the fall travel experience. Year-over-year, the Westchester County Tourism’s Instagram channel grew 75% in engagements, 85% in profile actions, and 54% in net followers.
Mower is a digitally integrated independent marketing, advertising and public relations agency with professional staff in New York City, Chicago, Boston, Atlanta, Charlotte, Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is 100% employee-owned and part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.