We’re excited to be heading to Naples this June for the 2025 ANA Masters of B2B Marketing Conference, one of the industry’s most anticipated events, where leading minds converge to explore the future of business marketing. And this year, we’re not just attending, we’re helping shape the conversation.
Co-Leading a Session That Challenges the Status Quo
On June 2, we’re honored to co-lead the ANA B2B Committee session alongside Roopa Maniktala, Field Marketing Leader – Financial Services Market at IBM. The session, titled “From Complexity to Conviction: Standing Out When Everyone Sounds Smart,” tackles a core challenge in B2B marketing today: when every brand sounds intelligent due to AI, how do you truly differentiate?
We’ll explore how brands can rise above the noise by demonstrating authentic, relevant, and verifiable expertise—the kind that builds conviction and trust in ways that AI-generated content can’t replicate. Expect a candid discussion on transforming content from a volume game into a strategic asset that drives meaningful buyer engagement across the journey.
Taking the Main Stage: Carhartt’s Story of Authenticity and Resilience
On June 3, Mower’s Stephanie Crockett and Doug Kamp will join Kendra Lewinski from Carhartt on the main stage to share a behind-the-scenes look at our partnership with this iconic brand. Together, we’ll unpack how Carhartt’s longstanding commitment to authenticity and resilience has been brought to life through impactful marketing strategies. We’ll discuss the challenges faced, the solutions implemented, and the results achieved in reinforcing Carhartt’s iconic brand identity.
From key challenges to creative breakthroughs and measurable outcomes, this case study offers a compelling example of how staying true to brand DNA can drive real-world impact in today’s B2B environment.
What We’re Excited to Learn
Beyond our own sessions, the conference agenda features a wealth of thought leadership. Here are a few standouts we’re especially eager to attend:
AI Ad-Athon – Witness the development of an AI-powered campaign in just 72 hours—a live demonstration of how AI is transforming marketing workflows and timelines.
Navigating Corporate Reputation Through Uncertainty – A proprietary global study will anchor this timely session, offering strategies to build and measure corporate reputation in a rapidly shifting landscape.
A New Hub for Connection: The ANA House of B2B
Debuting this year, the ANA House of B2B is a fresh, interactive experience space built for networking, collaboration, and inspiration. From the B2B Expert Exchange to experiential elements designed to elevate the conference vibe, it’s the perfect place to spark new ideas and meaningful conversations.
As we prepare for Naples, we’re energized by the chance to learn, connect, and contribute to the ongoing evolution of B2B marketing. If you’ll be there, we’d love to connect—whether it’s to share insights, swap ideas, or explore what’s next for our industry.