Marketing in a Sensitive Time

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Pete Wiezalis

Senior Marketing Strategy Manager
03.26.2020

As the world continues to change daily in the face of COVID-19, businesses need to adjust accordingly. Although the pandemic has caused a period of pause for some brands, there is a rare opportunity for progressive marketers to act now. Appropriate actions at this point can help to position the brand for amplified growth when the economy recovers. However, it has never been more crucial to attend to what, how and where a brand communicates. Failing to do so during this sensitive time can be more detrimental than helpful. This causes significant stress and difficulty in decision making.

To assist, we have compiled key factors and recommendations that should prove helpful.

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