At Mower, we know that in a downturn, marketing budgets face tough scrutiny. But cutting spend blindly is rarely the answer. When done strategically, even modest marketing investments can punch above their weight. It’s not just about how much you spend; it’s about where, why, and how. That’s why guidance like this from ZoomMetrix is so valuable right now.
Their article outlines smart, data-driven budgeting strategies that help marketers stay focused on impact, not just activity. From prioritizing high-performing channels to strengthening customer retention efforts, the piece offers actionable ideas for turning limited budgets into lasting results and might spur some good ideas as you evaluate your bank or credit union’s budget allocation.
Smart Budget Moves for Challenging Times
Double down on what works: Use performance data to invest more in your best channels and scale back the rest.
Invest in your existing customers: Retention is often more cost-effective than acquisition, especially when wallets tighten.
Test and learn on a smaller scale: Experimenting doesn’t have to be expensive. Small pilots can reveal big opportunities.
Stay aligned with business goals: Make sure every marketing dollar supports broader company priorities, from revenue to brand equity.
In uncertain times, smart strategy beats reactive cuts.
Read the full article from ZoomMetrix: Navigating Marketing Spend During a Downturn: Smart Budget Strategies That Drive Results