A recent article from ABA Banking Journal highlights how Kish Bank, a community bank in central Pennsylvania, achieved a 94% reduction in customer fraud losses through a strategic, community-focused initiative. By adopting the “Stop and Think” message and leveraging resources from the ABA’s “Banks Never Ask That” and “Safe Banking for Seniors” campaigns, Kish Bank implemented a comprehensive fraud prevention strategy that combined education, community engagement, and consistent messaging.
Key Takeaways for Financial Marketers:
Empower Customers with Clear Messaging: The “Stop and Think” slogan served as a simple yet powerful call to action, encouraging customers to pause and assess potential fraud situations.
Leverage Established Resources: Utilizing ready-made materials from national campaigns allowed for efficient and effective dissemination of fraud prevention information across various channels.
Engage the Community Directly: Hosting events like Fraud Awareness Week and educational sessions for seniors fostered trust and reinforced the bank’s commitment to customer safety.
Measure and Share Success: The significant decline in fraud losses not only validated the approach but also provided a compelling narrative to share with stakeholders and the broader community.
Kish Bank’s experience underscores the value of proactive, community-oriented strategies in combating fraud, offering a replicable model for other institutions aiming to enhance customer protection. Read the full article from ABA Banking Journal: How one bank’s ‘stop and think’ message slashed customer fraud losses