In today’s energy environment, every public-facing moment carries weight. Whether it’s a rate case, infrastructure investment, outage response, or new policy rollout, utility leaders are often tasked with explaining complex, high-stakes topics—sometimes in just a few soundbites. That’s where strong media preparation can make all the difference.

At Mower, we offer media training specifically designed for energy and utility organizations. Our programs help leaders communicate clearly and credibly, no matter the audience or format.

Why It Matters

As the energy landscape shifts, so does the need for clear, trustworthy communication with customers and stakeholders. From affordability and reliability to clean energy investments, the problems faced by utilities are often nuanced and highly scrutinized. A well-prepared spokesperson can bring clarity to these conversations and build trust when it matters most.

What We Offer

Our media training goes beyond general coaching. We tailor each session to your organization’s priorities, audiences, and communications needs. Services include:

• Message development and refinement for key topics like resilience, cost and sustainability
• On-camera and in-person coaching to strengthen delivery and presence
• Targeted Q&A prep for interviews tied to rate cases, outages or project milestones
• Mock interviews that simulate real press and stakeholder conversations
• De-escalation and adversarial communication training to help spokespeople stay calm and in control during heated public meetings or interactions with skeptical stakeholders
• Journalist backgrounding and media landscape insights

Whether you’re preparing for a hearing, community briefing or major media appearance, we’re here to ensure your team is equipped to lead with clarity and confidence.