Eric Mower has had his name on the door of marketing communications firm Eric Mower and Associates (EMA) since 1975, guiding its growth from four employees in one office to more than 250 employees across seven offices and $220 million in capitalized billings in 2008. On Oct. 20, Mower shares his story at Syracuse University as part of the S.I. Newhouse School of Public Communications “Advertising Leadership Series.”
Mower’s presentation, “How to Get your Name on the Door,” takes place at 7 p.m. next Tuesday in the Joyce Hergenhan Auditorium in Newhouse 3. Free and open to the public, it will also be covered via live blogging at http://newhousebeta.syr.edu. Mower, a Syracuse University alumnus, is a member of the Newhouse School Advisory Board and an emeritus member of the university’s Board of Trustees.
In 1968, Mower first joined Silverman Advertising as vice president and account executive, and in 1975 the agency was renamed Silverman & Mower. Mower took over the firm as chairman and CEO in 1980 and has since served as EMA’s senior strategic and tactical consultant, heading the management groups that address the firm’s overall policies, standards and practices.
Today, EMA is among the top 20 independent agencies in the country, and ranks in the annual “Top 100” lists of ADWEEK, BtoB Magazine, PROMO and PRWeek. EMA is a member of the American Association of Advertising Agencies (AAAA); IN, the 90-nation International Network of Independent Advertising Agencies; and IPREX, a worldwide partnership of independent public relations firms.
Mower is a vice chair of the New York State Business Council and has just completed his seventh year as president of IN. He also serves as chair of the Government Relations Committee for AAAA and is a member of its national board of directors. In addition, he serves as chair of the National Advertising Review Council.