Chicago, IL — John Favalo, executive vice president of Eric Mower + Associates (EMA) and a leader of its B2B practice, recently became the newest members of the Association of National Advertisers’ Business-to-Business Marketing Hall of Fame.
Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. The ANA created the Business-to-Business Marketing Hall of Fame in 2016 to pay tribute to B2B professionals who have made significant and lasting contributions throughout their careers while serving as advocates for the industry and displaying a consistent spirit of innovation and professionalism.
Favalo, along with Philip B. Clement, global chief marketing and communications officer for Aon; Al Magg, former chief communications officer for Avnet; Tom Stein, founding partner of Stein IAS; and Sherri Leopard, founder of Leopard Communications, were inducted during the 2017 Masters of B2B Marketing Conference presented by the ANA and Business Marketing Association (May 31 – June 2) at the Sheraton Grand Chicago. The five honorees join inaugural inductee Gary Slack, founder and chief experience offer of Slack and Co.
“We are thrilled to welcome such an auspicious lineup of executives to our B2B Hall of Fame,” said ANA CEO Bob Liodice. “Each of these worthy honorees exemplifies professionalism, integrity, and innovation in B2B, and our sincere congratulations go out to Phil, John, Al, Tom, and Sherri.”
In his role at EMA, Favalo guides the direction and development of the 200-person agency’s B2B practice, including work for clients such as Carrier Corporation, Eaton, Siemens, FedEx and GE. Favalo works with clients to build brand value, establish creative positioning strategies, create integrated marketing communications plans, and launch new products and services. He created many of EMA’s proprietary planning tools and writes on the topics of communications, business-to-business branding and marketplace change.
Favalo, who owned and operated Sage Marcom for 32 years before combining with EMA in 2001, has been selected by Advertising Age four times as a “Who’s Who in B to B.” He has also won multiple Effie (American Marketing Association), B2 and Pro-Comm (Business Marketing Association) and Best of the Best (National Association of Electrical Distributors) awards.
“Having worked with Sherri, Phil, Tom and Al in various capacities over the years is honor enough. But to be recognized among them is astonishing, given their achievements,” Favalo said. “I can only say that I must have learned well from them and, of course, from my colleagues and clients. I am deeply grateful.”
Favalo also serves as an adjunct professor at Syracuse University’s S.I. Newhouse School of Public Communications and is a former chairman, vice chair and treasurer of the Business Marketing Association International.