ATLANTA — Eric Mower + Associates won a 2015 National Silver ADDY Award for a creative campaign that helped bring the Southwire brand to life. The American Advertising Federation (AAF) ADDY awards are the advertising industry’s largest and most representative competition, attracting more than 40,000 entries every year. EMA won in the Branded Environment category at a June 13 ceremony in Las Vegas.
“This is a significant accomplishment and tremendous honor to win at the national level,” said Wally Stoneman, partner/creative director at EMA.
The ADDYs are a three-tiered, national competition conducted annually by the AAF. Work must first win gold at the local Ad Club level, then compete against winners from other clubs in a district competition. Those gold winners then move on to the national stage.
Located in Villa Rica, Ga., the Southwire Energy Center houses sales, manufacturing and logistics operations in one space. It also allows customers to interact with products and observe the manufacturing process.
EMA created a multi-media experience at the Southwire Energy Center. Serving as the centerpiece, EMA created a life-sized “oak tree” crafted entirely of Southwire wire and cable. A custom-designed tone-on-tone wallpaper illustrates Southwire’s past, present and future through a series of photos and stories. A video highlighting Southwire’s capabilities spans the entire 60-foot back wall and two side walls of the lobby, and an “Observatory”—a glass observation deck— overlooks the factory.
“The wire oak tree at the center is the perfect metaphor for Southwire, representing our strength, stability, growth, sustainability and community,” said Kelly Hanson, VP of Marketing at Southwire. “EMA has been a great partner in helping us bring our brand to life.”
A leader in technology and innovation, Southwire is one of North America’s largest wire and cable producers. Southwire is a key client for EMA’s Energy + Sustainability practice.