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DUMAC Names Eric Mower + Associates PR Agency of Record

SYRACUSE, N.Y. – DUMAC Business Systems, a point-of-sale (POS) software, hardware and service company, has hired Eric Mower + Associates as its public relations agency of record.

EMA will develop and implement a strategic public relations program to create awareness for DUMAC as a leading provider of innovative POS solutions and market expertise for independent grocers across the country. More than 1,000 independently owned supermarkets across the United States use POS solutions from DUMAC.

“Through acquisitions and additions to our product portfolio, DUMAC has quickly grown from a strong regional to a major national company,” said Howard McCarthy, CEO of DUMAC. “Our retail division exclusively serves independent grocers and we look forward to partnering with EMA to position DUMAC as the go-to company in this space.”

Headquartered in Syracuse since 1952, with several full-service offices across the United States, DUMAC also has a major presence in the hospitality and restaurant industry. It provides POS solutions to thousands of quick service and table service restaurants across North America, from Newfoundland to Hawaii. It serves these customers on a 24/7 basis from its customer call centers. DUMAC also offers its proprietary cloud BOH suite SBOnet™, which is installed in thousands of restaurants. SBOnet is a “smart back office” suite with a mobile interface that gives restaurant managers and multi-unit managers near real-time data updates allowing them the tools to their critical information on financial performance across multiple locations, as well as full inventory, staff scheduling and full e-commerce capabilities.

“We are excited to begin this partnership with DUMAC during this pivotal time in the company’s history,” said Brad Rye, senior partner at EMA. “We’ll draw on our experience in B2B public relations and the retail category to help DUMAC communicate the benefits of its offerings to key audiences.”

About Mower

Mower is a digitally integrated independent marketing, advertising and public relations agency with professionals in New York City, Atlanta, Boston, Charlotte, N.C., Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.