Prysmian Group is one of the world’s leading manufacturers of industrial cables. For June 2022’s Pride month, Prysmian Group saw an opportunity to both support the LGBTQ+ community and elevate its brand profile as a diverse and inclusive employer in Cincinnati, where its U.S. operations are headquartered.
The organization tapped Mower to design a Pride-related logo and other supporting materials, which would help establish Prysmian Group and its core values at Cincinnati’s Pride parade and beyond.
The idea, “Connect with Pryde,” uses cables as an illustration device, underscoring how Prysmian Group helps all communities stay connected to energy and information, all while celebrating a culture of diversity and inclusion.
Mower is a digitally integrated independent marketing, advertising and public relations agency with professional staff concentrated in New York City, Chicago, Atlanta, Boston, Charlotte, Cincinnati, and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s.