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National Grid: EV Charging Station Campaign

Take Charge with EV Charging Stations

National Grid understands that building a workforce and attracting new customers is hard work. The competition is fierce when it comes to offering unique benefits and amenities, especially targeting eco-minded millennials. Electric vehicle charging stations can be the answer, and Mower is helping National Grid tell that story.

We created the “Take Charge” campaign, which empowers commercial partners in Massachusetts to become environmental leaders by installing EV charging stations to elevate the experience with convenience and connectivity for their employees, customers and tenants. The best part, National Grid covers up to 100% in upfront infrastructure costs.

To simplify the customer experience, we developed a custom landing page with sign-up functionality to make taking the first step easier. Custom videos were created for paid social on Facebook and LinkedIn along with InMail that drove an above average open rate-60% higher than category benchmark. Plus, we leveraged a Boston Red Sox partnership and native advertising and page takeovers on sites like the Boston Business Journal.com and The Business Journals.com.

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