Energy & Sustainability

Toggle Menu

<< Back to Work
National Grid: EV Charging Station Campaign

Take Charge with EV Charging Stations

National Grid understands that building a workforce and attracting new customers is hard work. The competition is fierce when it comes to offering unique benefits and amenities, especially targeting eco-minded millennials. Electric vehicle charging stations can be the answer, and Mower is helping National Grid tell that story.

We created the “Take Charge” campaign, which empowers commercial partners in Massachusetts to become environmental leaders by installing EV charging stations to elevate the experience with convenience and connectivity for their employees, customers and tenants. The best part, National Grid covers up to 100% in upfront infrastructure costs.

To simplify the customer experience, we developed a custom landing page with sign-up functionality to make taking the first step easier. Custom videos were created for paid social on Facebook and LinkedIn along with InMail that drove an above average open rate-60% higher than category benchmark. Plus, we leveraged a Boston Red Sox partnership and native advertising and page takeovers on sites like the Boston Business and The Business

Thank you for your submission, someone from Mower will contact you shortly. You also now have access to all premium content on

Thank you for your interest in Mower insights and emails. You should begin receiving the information you requested shortly. You also now have access to all premium content on

Thank you for your submission. As a subscriber, you now have access to all premium content on this site. Be sure to visit regularly to download new articles and ebooks.

In order to get the best possible experience using our website, we recommend that you upgrade to a newer version or a different web browser. Links to supported web browsers can be found below:

Internet Explorer

It looks like you are running Internet Explorer in Compatibility View. This site will only work if you turn this view off. Use the browser Tools menu to change your settings.