Caribbean Islands
Travel Marketing in the Caribbean
For decades, Mower has been the creative partner behind some of the Caribbean’s most celebrated tourism success stories. We have helped resorts, destinations, and hospitality brands evolve from best-kept secrets to global must-visits by building awareness, shaping perception, and driving bookings through powerful storytelling and earned media.
Our expertise lies in making long-haul travel feel personal by connecting U.S. audiences with the authenticity, culture and spirit of each destination. Through emotionally resonant campaigns, we transform sometimes little understood, faraway places into must-experience journeys.
Whether repositioning an island to compete with better-known neighbors, introducing a five-star property to affluent travelers or creating new reasons to visit during the shoulder season, Mower delivers strategies that turn “someday trips” into booked itineraries.
When St. Lucia was overshadowed by flashier islands, Mower highlighted its authentic culture, lush landscapes and vibrant Jazz Festival. Through national media relations, celebrity partnerships, and a shoulder-season events strategy, St. Lucia evolved from an overlooked destination into a top Caribbean travel choice, earning coverage in National Geographic Adventure, BBC, and the Los Angeles Times.
For Grand Lucayan Bahamas, we redefined perception with the campaign “Bahamas Beyond Atlantis.” By emphasizing the island’s authentic, off-the-beaten-path appeal and collaborating with NBC’s TODAY and ABC’s LIVE, the resort reached U.S. consumers nationwide and benefitted from premium positioning in earned editorial across USA Today, The Miami Herald and Islands Magazine.
When Elegant Hotels Group reopened the Tamarind Hotel, Mower approached it as a complete reinvention. Through advance features in The Wall Street Journal, influencer trips, and social activations, we built excitement for Barbados’ West Coast and attracted new audiences to this luxury Caribbean escape.
For Temenos Anguilla, we positioned the property as the Caribbean’s ultimate luxury retreat. Exclusive features in Architectural Digest, The Wall Street Journal, Fortune and Robb Report elevated brand perception and converted elite awareness into full occupancy for one of the region’s most exclusive villa collections.
Through an eight-year campaign for Tucker’s Point Club, Mower created sustained excitement for a luxury fractional-ownership model that was new to the market. The result was a complete sell-out before completion and Bermuda’s emergence as a premier address for discerning global travelers.
Mower’s destination campaigns have generated millions of media impressions, top-tier visibility and sustained visitor growth for islands across the Caribbean.
Our passion for travel storytelling continues to grow as we help destinations give travelers new reasons to go a little farther — and discover something unforgettable.
Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.