Overcoming clean energy resistance: The campaign that drove 1.2M industry impressions.

Clean energy trapped in a perception gap.

Hydrogen fuel cells represent one of the most promising paths to decarbonization for heavy equipment and commercial fleets, yet market hesitation remained strong. Our research revealed that decision-makers weren’t questioning if hydrogen would become viable, they were struggling to understand that it already was. The opportunity lay not in selling the concept of hydrogen power but in demonstrating its immediate readiness and competitive advantages. Nuvera needed to close the gap between the reality of their ready-to-implement technology and the widespread perception that hydrogen power remained years away from practical adoption, while establishing themselves as the authoritative leader in this space.

Building credibility through strategic thought leadership.

To accomplish Nuvera’s goal, we developed a multi-channel thought leadership strategy tailored to OEMs, fleet operators, and industry decision-makers. We leveraged geo-targeted social campaigns aligned with key legislative changes in the U.S. and EU to ensure relevance to regional regulatory pressures. We then created:

• Data-driven content marketing, including cost-benefit analyses
• Regulatory impact insights
• Real-world case studies to the practical application of Nuvera’s technology.

Strategic PR and media relations secured Nuvera’s presence in top clean-energy publications and events, amplifying their voice as the authority on hydrogen power solutions.

Powering a perception shift.

By positioning hydrogen as an immediate, viable solution rather than a distant possibility, our campaign helped transform Nuvera from an industry player to an industry leader. The strategic combination of targeted outreach, data-backed content, and consistent thought leadership didn’t just generate awareness—it catalyzed action among key decision-makers looking for proven clean-energy solutions.