Mower’s work for Visit Westchester County Tourism & Film takes home first place in the Influencer Campaign category
NEW YORK—May 18, 2023—PRNEWS, the communication industry’s go-to source for education, inspiration and recognition, has announced the winners of the 2023 Digital Awards with Mower taking home first place in the Instagram Campaign category for a Westchester County Tourism & Film campaign titled “Beyond Connected in Westchester.” Each year, the distinguished awards program recognizes the most innovative and industry-altering digital communicators and campaigns.
“This year’s Digital Award winners embrace creativity and demonstrate how far-and-wide-reaching digital communications can be,” says Erika Bradbury, Editorial Director for PRNEWS. “The platform-specific campaigns to crisis management communications, our winners represent a wide diversity of the types of work that can be accomplished.”
The PRNEWS Digital Awards mark excellence in communications across people, teams and campaigns. The winners of this world-renowned recognition represent the best of the best—those that have reached the pinnacle of both innovation and industry knowledge. The Influencer Campaign category included a competitive field of U.S. and international entries from well-known brands.
In the last year, this impressive campaign has received several other notable honors for Mower’s Travel & Tourism specialty and its work supporting travel to Westchester County, including:
- PRSA Bronze Anvil – Best Use of Social Media
- HSMAI Adrian Awards – Gold for Digital Marketing – Social Media Campaign
- Bulldog Reporter – Silver for Best Use of Social Media
- PR Daily’s Social Media and Digital Award Finalist
- PRNEWS Platinum Awards – Winner in Content Marketing category
About the Work
The goal of this campaign was to leverage Westchester County Tourism & Film’s Instagram page and website to showcase Westchester as a destination beyond the everyday. Five content marketing initiatives were activated, including a range of content pieces leading up to the Westminster Kennel Club Dog Show; a series of stories featuring 16 county businesses to share first-person accounts about Westchester dining, arts, entertainment, outdoors, and history; travel routes themed around an interest or type of traveler; a series of Instagram reels that offered a snapshot of the county’s communities; and an influencer marketing initiative to promote the fall travel experience. Year-over-year, the Westchester County Tourism’s Instagram channel grew 75% in engagements, 85% in profile actions, and 54% in net followers.
PRNEWS is the largest event and digital media brand providing business intelligence and face-to-face experiences to the PR and Communications Industry. For more information, visit www.prnewsonline.com.
Mower is a digitally integrated independent marketing, advertising and public relations agency with professional staff in New York City, Chicago, Atlanta, Boston, Charlotte, Cincinnati, Denver, Miami and Buffalo, Rochester, Albany and Syracuse, N.Y. Mower delivers strategic insights and counsel, digital solutions, smart creative and award-winning results to clients in a wide range of industries and service sectors. It has earned top industry accolades from Clio, Cannes, and ANA B2 awards and is the only full-service agency ranked in Ad Age, B2B Marketing, PRWeek and Chief Marketer. Mower is employee-owned and part of two global agency networks — thenetworkone and IPREX — as well as the 4A’s.