National Grid – Be the 1

Calling 811 before you dig—and 911 if something goes wrong.

Those two messages were the platform behind National Grid’s Be the 1 campaign, which urges everyone to exercise caution around natural gas through a digital audio, social media and television campaign. Take a look at some of the assets below.

Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.

The PopUp Link