Calling 811 before you dig—and 911 if something goes wrong.
Those two messages were the platform behind National Grid’s Be the 1 campaign, which urges everyone to exercise caution around natural gas through a digital audio, social media and television campaign. Take a look at some of the assets below.
Hey! Our name is pronounced Mōw-rrr, like this thing I’m pushing.
Mmm…cookies.
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