BtoB Magazine Turns to EMA’s Val Czamara for Insights on Social Media Advertising
BUFFALO, NY — Val Czamara, PPC strategist at Eric Mower + Associates, was interviewed by BtoB magazine for the annual “Media Power 50” report, which identifies the year’s most powerful business-to-business advertising and messaging vehicles for marketers. The report appears in BtoB’s May 14 print issue and online.
BtoB listed the top 50 media outlets by category—including technology brands, business news, online, social media and general news—and profiled the 10 most powerful, two of which Czamara offered insights on: LinkedIn (#7) and Facebook (#8). The report explores how b-to-b marketers and agencies are using these social media brands, and why they are important from an advertising perspective.
Czamara stressed the value of tracking conversions, as well as knowing how and where to best reach your audiences on social media. Read the complete LinkedIn article here. The full Facebook article can be found here.
Czamara is a member of EMA Insight, EMA's integrated strategy, planning and analytics group. She currently manages advertising programs on Facebook, LinkedIn, Google, Yahoo!, Bing and YouTube for both b-to-b and b-to-c clients.
About Eric Mower + Associates
EMA is an integrated marketing communications agency with specialized expertise in business-to-business marketing, public relations and public affairs, consumer advertising, shopper marketing and digital/direct/relationship marketing. With offices in Buffalo, Rochester, Syracuse and Albany, N.Y.; Cincinnati; Charlotte, N.C.; and Atlanta, EMA serves clients throughout the United States. EMA also serves many of its clients through thenetworkone, the world’s largest independent network of advertising, creative, digital, media and marketing agencies covering 65 countries. EMA belongs to the American Association of Advertising Agencies and IPREX, a worldwide partnership of independent public relations firms. Named #5 on Advertising Age’s Best Places to Work 2012 list, EMA has 250 professionals and $236 million in capitalized billings for 2012. Visit www.mower.com for more information.
Eric Mower + Associates
Phone: (315) 413-4258
dgerhart at mower dot com