Albright-Knox Partners with Eric Mower + Associates to Commemorate 150 Years
BUFFALO, NY — To mark its milestone 150th anniversary, the Albright-Knox Art Gallery is rebranding itself and has selected Eric Mower + Associates to develop a brand campaign that will celebrate one of the country’s oldest, most respected public art institutions.
“Celebrating 150 years of art in Buffalo is an immense accomplishment for our organization, and we’re excited to focus on the future ahead. We’re turning to EMA’s brand promotion experts to help us best position ourselves going forward,” said Maria Scully-Morreale, head of marketing/corporate and public relations for Albright-Knox Art Gallery.
EMA will use market research insights to develop a communications strategy that will be used to build a brand campaign that celebrates the Gallery’s deep roots in the Buffalo community.
“We’re honored to work with our neighbor, the Albright-Knox,” said Doug Bean, COO at EMA. “The museum adds tremendous cultural appeal to our city and region, and attracts praise from across the globe. We can’t wait to get started in helping to launch its new brand.”
About the Albright-Knox Art Gallery
The Albright-Knox Art Gallery is a vibrant museum dedicated to enhancing the understanding and appreciation of contemporary and modern art. As a hub of artistic and cultural energies, it strives to be an inspiring educational resource for all audiences. Founded officially in December 1862, it is among the oldest public arts institutions in the United States.
About Eric Mower + Associates
EMA is an integrated marketing communications agency with specialized expertise in business-to-business marketing, public relations and public affairs, consumer advertising, shopper marketing and digital/direct/relationship marketing. With offices in Buffalo, Rochester, Syracuse and Albany, N.Y.; Cincinnati; Charlotte, N.C.; and Atlanta, EMA serves clients throughout the United States. EMA also serves many of its clients through thenetworkone, the world’s largest independent network of advertising, creative, digital, media and marketing agencies covering 65 countries. EMA belongs to the American Association of Advertising Agencies and IPREX, a worldwide partnership of independent public relations firms. Named #5 on Advertising Age’s Best Places to Work 2012 list, EMA has 250 professionals and $236 million in capitalized billings for 2012. Visit www.mower.com for more information.
Eric Mower + Associates
Phone: (716) 880-1421
lmyers at mower dot com