As managing partner overseeing EMA Group B2B, John guides the business direction and development of the practice, at the same time working with clients to establish competitive positioning strategies, create integrated marketing communication plans, and launch new products and services. He has created a number of EMA's proprietary planning tools, and is a frequent speaker on the topics of communications, business-to-business branding and marketplace change. Clients John has worked with include:
BA, S.I. Newhouse School of Public Communications, Syracuse University
Graduate Studies in Marketing
Adjunct Professor, S.I. Newhouse School of Public Communications, Syracuse University
Chairman, Vice Chair, Treasurer, Business Marketing Association International (BMA)
Judge, Business Marketing Association Pro-Comm Awards
Judge, The Yahoo! Big Idea Chair Awards
Member, Institute for the Study of Business Markets
Member, Media Advisory Board for American Business Media (ABM)
Past Committee Chair, United Way of Central New York
Multiple EFFIE Awards, American Marketing Association of New York
Multiple Pro-Comm Awards, Business Marketing Association
Multiple Best of the Best Awards, National Association of Electrical Distributors
Speaker, Association of National Advertisers, American Business Media, Online Marketing World, Online Marketing Summit, Business Marketing Association International National Conferences, Business Marketing Association Chapters
"I'm possessed by the idea of 'simple brilliance.' The greatest advertising is an example of it...something spare, unfettered, yet personal, that captures the attention and imagination of someone and won't let them go. Something that involves people and sparks a dialogue. I look for and push for simple brilliance in everything we do. Not just in the communications, but in the strategies that drive them."