Whether you’re a B2B or B2C brand, it pays to be a friend.

We believe that building a brand in the digital age requires an entirely new approach. One that positions your brand not merely as a product or service, but as a friend. By leveraging key drivers of friendship to build affection, relevance and trust with your audiences, we can help you become a very special, very different kind of brand. The kind that people want to connect with, listen to, and make part of the way they live or do business.

We call it Brand as Friend.® And it’s the key to making your brand more successful than ever.

Eric Mower

Chairman/Chief Executive Officer

Connect with Eric Mower on LinkedIn Email Eric Mower

First Concert: Various rock & roll acts, Apollo Theater, 1959

Last Concert: Leonard Cohen

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Eric Mower

Eric Mower

First Concert: Peter, Paul, and Mary

Last Concert: Beatlemania

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Fran Nichols

Fran Nichols

Douglas C. Bean

Chief Operating Officer

Connect with Douglas C. Bean on LinkedIn Email Douglas C. Bean

First Concert: Rolling Stones, the McCoys and Standells

Last Concert: YoYo Ma with the Buffalo Philharmonic

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Douglas C. Bean

Douglas C. Bean

First Concert: Genesis

Last Concert: Daughtry/Lifehouse

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Matt Ferguson

Matt Ferguson

First Concert: The Rolling Stones

Last Concert: Ray LaMontagne

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Tom Armentrout

Tom Armentrout

First Concert: James Taylor

Last Concert: National Symphony Orchestra

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Chris Steenstra

Chris Steenstra

First Concert: Elvis Presley, last tour before he died

Last Concert: The Package Tour: New Kids on the Block, 98 Degrees, Boyz II Men. (girls night out)

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Sandy Gingerich

Sandy Gingerich

First Concert: Jethro Tull

Last Concert: The Band of Heathens

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Jeff Eberlein

Jeff Eberlein

Brad Rye

Senior Partner, Public Relations

Connect with Brad Rye on LinkedIn Email Brad Rye

First Concert: The Carpenters

Last Concert: Steely Dan

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Brad Rye

Brad Rye

First Concert: Jefferson Airplane

Last Concert: Jackson Browne

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John Favalo

John Favalo

First Concert: The Kinks

Last Concert: Cleveland Symphony Orchestra

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Katie Butler

Katie Butler

First Concert: Aerosmith

Last Concert: Flag (Black Flag reunion tour!)

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Tom Merrick

Tom Merrick

Greg Loh

Managing Partner, Public Relations + Public Affairs

Connect with Greg Loh on LinkedIn Email Greg Loh

First Concert: John Cougar with Heart

Last Concert: Grateful Dead

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Greg Loh

Greg Loh

Lisa V. Huggins

Chief Marketing Officer

Connect with Lisa V. Huggins on LinkedIn Email Lisa V. Huggins

First Concert: The Rolling Stones

Last Concert: John Mayer

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Lisa V. Huggins

Lisa V. Huggins

Sean L. Casey

Partner, Director of Public Affairs

Email Sean L. Casey

First Concert: Albany Symphony Orchestra

Last Concert: Philadelphia Orchestra

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Sean L. Casey

Sean L. Casey

First Concert: The Doobie Brothers

Last Concert: Earth, Wind & Fire

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Jim Henderson

Jim Henderson

First Concert: Eagles

Last Concert: Harry Connick, Jr.

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Rick Lyke, APR

Rick Lyke, APR

Kevin Tripodi

Senior Partner, Creative Director

Connect with Kevin Tripodi on LinkedIn Email Kevin Tripodi

First Concert: Bad Company, Kansas

Last Concert: Bob Dylan, Wilco, My Morning Jacket

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Kevin Tripodi

Kevin Tripodi

First Concert: Jethro Tull

Last Concert: Rusty Griswolds

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Tony Magliano

Tony Magliano

First Concert: Jefferson Airplane

Last Concert: Billy Joel

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Yvonne Middleton

Yvonne Middleton

First Concert: Sonny and Cher

Last Concert: Billy Joel

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Mary Gendron

Mary Gendron