Whether you’re a B2B or B2C brand, it pays to be a friend.

We believe that building a brand in the digital age requires an entirely new approach. One that positions your brand not merely as a product or service, but as a friend. By leveraging key drivers of friendship to build affection, relevance and trust with your audiences, we can help you become a very special, very different kind of brand. The kind that people want to connect with, listen to, and make part of the way they live or do business.

We call it Brand as Friend.® And it’s the key to making your brand more successful than ever.

Eric Mower

Chairman/Chief Executive Officer

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First Concert: Various rock & roll acts, Apollo Theater, 1959

Last Concert: Leonard Cohen

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Eric Mower

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First Concert: Peter, Paul, and Mary

Last Concert: Beatlemania

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Fran Nichols

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Douglas C. Bean

Chief Operating Officer

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First Concert: Rolling Stones, the McCoys and Standells

Last Concert: YoYo Ma with the Buffalo Philharmonic

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Douglas C. Bean

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First Concert: Genesis

Last Concert: Daughtry/Lifehouse

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Matt Ferguson

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First Concert: The Rolling Stones

Last Concert: Ray LaMontagne

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Tom Armentrout

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First Concert: James Taylor

Last Concert: National Symphony Orchestra

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Chris Steenstra

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First Concert: Elvis Presley, last tour before he died

Last Concert: The Package Tour: New Kids on the Block, 98 Degrees, Boyz II Men. (girls night out)

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Sandy Gingerich

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First Concert: Jethro Tull

Last Concert: The Band of Heathens

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Jeff Eberlein

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Brad Rye

Senior Partner, Public Relations

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First Concert: The Carpenters

Last Concert: Steely Dan

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Brad Rye

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First Concert: Jefferson Airplane

Last Concert: Jackson Browne

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John Favalo

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First Concert: The Kinks

Last Concert: Cleveland Symphony Orchestra

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Katie Butler

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First Concert: Aerosmith

Last Concert: Flag (Black Flag reunion tour!)

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Tom Merrick

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Greg Loh

Managing Partner, Public Relations + Public Affairs

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First Concert: John Cougar with Heart

Last Concert: Grateful Dead

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Greg Loh

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Lisa V. Huggins

Chief Marketing Officer

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First Concert: The Rolling Stones

Last Concert: John Mayer

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Lisa V. Huggins

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First Concert: Santana

Last Concert: Screaming Females

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Andres Echenique

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Sean L. Casey

Partner, Director of Public Affairs

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First Concert: Albany Symphony Orchestra

Last Concert: Philadelphia Orchestra

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Sean L. Casey

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First Concert: The Doobie Brothers

Last Concert: Earth, Wind & Fire

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Jim Henderson

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First Concert: Eagles

Last Concert: Harry Connick, Jr.

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Rick Lyke, APR

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Kevin Tripodi

Senior Partner, Creative Director

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First Concert: Bad Company, Kansas

Last Concert: Bob Dylan, Wilco, My Morning Jacket

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Kevin Tripodi

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Tim Greene

Senior Partner, Director of Client Services

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First Concert: Little Feat

Last Concert: Billy Joel

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Tim Greene

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First Concert: Jethro Tull

Last Concert: Rusty Griswolds

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Tony Magliano

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