In the world of engineering, adding two new control valves to your portfolio isn't big news, but we found a way to make a real splash and attract global interest. The campaign was named Best in Show Winnerfor the 2012 BtoB Magazine Best Creative Awards.

Contractors are all from the "show me" state. So we showed them a product demo unlike anything they've seen before. To prove the durability of Bosch's Power Box radio is unmatched, we enrolled the PB330 Bosch Beatdown Crew. They launched the Power Box from a trebuchet and put it through batting practice at Wrigley Field. This campaign was a hit online, especially with our toughest audience — bloggers.

This fun, interactive tool allows Mom to create inspired mealtime experiences for both family and friends. That means Dixie Ultra can do more than just stand up to Mom's heaviest, messiest meals. It can help her come up with them, as well.

The "Healthy Changes Everything" campaign introduced the community to a simple, but powerful idea: "healthy" means far more than the absence of sickness. It wasn't just a message consumers needed to hear. It was one they never expected to hear from a health insurance company.

Studies show, when reading on paper, you'll do it up to 30% faster, and retain more information. So, with a nod to a bygone era, this whimsical, retro-themed ad made a serious point for Domtar: It's faster to read on paper. Published in Newsweek's Mad Men issue, the young superhero and his mom reinforced a significant find: paper still holds special value for people, even in a digital world.

KI is an international company, but wasn't very well known in their own hometown. To get their brand message out to Wisconsin business owners, we put backlit signage in the Green Bay airport, and enabled new, sustainably designed products to gain altitude in the local market. We also helped business owners make the connection between KI and their home state.

Dinosaurs, Tickle Me Elmo, baby toys—our Fisher-Price work may look like the ultimate wish list for kids and parents. In reality, it's a broad range of retail marketing, visual merchandising and sales promotion programs created for national and account-specific use.

More and more contractors are online. LENOX took advantage of that fact by creating a realistic online demo of its SPEED SLOT® Hole Saw, tied to a smart sampling program. We drove contractors to a product microsite packed with dynamic videos and an award-winning virtual demo.

As part of their "Own the Market" initiative, the Western New York Ford Dealers asked EMA for a creative way to help launch the 2012 Ford Focus. So we hired an artist to hand paint one of the cars for a local art festival. Local media took notice and dealers couldn't keep them in stock.