Domtar’s ‘Paper Hotspot’ at SXSW Named an Award Finalist at Cannes Lions International Festival
06.17.2013


If you’re reading this, it’s because you want to be successful, profitable, trusted, preferred, desired, or any number of appealing adjectives. But before you can be any of these things, you must first Be Liked. And that’s where we come in. EMA uses deep human insight to craft powerful, integrated solutions that do more than just convey a message. They resonate within your customers’ hearts and minds, making your brand a relevant and important part of their lives. Simply put, we help you Talk Human. And it’s the first step towards helping you Be (Whatever It Is You Want to Be).

We found a way to make a real splash and attract global interest for a new line of valve solutions. The campaign was named Best in Show Winner for the 2012 BtoB Magazine Best Creative Awards.

In the world of engineering, adding two new control valves to your portfolio isn't big news, but we found a way to make a real splash and attract global interest. The campaign was named Best in Show Winnerfor the 2012 BtoB Magazine Best Creative Awards.
Contractors are all from the "show me" state. So we showed them a product demo unlike anything they've seen before.

Contractors are all from the "show me" state. So we showed them a product demo unlike anything they've seen before. To prove the durability of Bosch's Power Box radio is unmatched, we enrolled the PB330 Bosch Beatdown Crew. They launched the Power Box from a trebuchet and put it through batting practice at Wrigley Field. This campaign was a hit online, especially with our toughest audience — bloggers.
"What are we eating?" used to be a tough question until EMA created the Dixie Ultra® Mealtime Generator.

This fun, interactive tool allows Mom to create inspired mealtime experiences for both family and friends. That means Dixie Ultra can do more than just stand up to Mom's heaviest, messiest meals. It can help her come up with them, as well.
The "Healthy Changes Everything" campaign introduced the community to a simple, but powerful idea: "healthy" means far more than the absence of sickness.

The "Healthy Changes Everything" campaign introduced the community to a simple, but powerful idea: "healthy" means far more than the absence of sickness. It wasn't just a message consumers needed to hear. It was one they never expected to hear from a health insurance company.
Studies show, when reading on paper, you'll do it up to 30% faster, and retain more information. So, with a nod to a bygone era, we made a serious point for Domtar.

Studies show, when reading on paper, you'll do it up to 30% faster, and retain more information. So, with a nod to a bygone era, this whimsical, retro-themed ad made a serious point for Domtar: It's faster to read on paper. Published in Newsweek's Mad Men issue, the young superhero and his mom reinforced a significant find: paper still holds special value for people, even in a digital world.
KI has an international reputation, but wasn't very well known in their own hometown.

KI is an international company, but wasn't very well known in their own hometown. To get their brand message out to Wisconsin business owners, we put backlit signage in the Green Bay airport, and enabled new, sustainably designed products to gain altitude in the local market. We also helped business owners make the connection between KI and their home state.
Dinosaurs, Tickle Me Elmo, baby toys—our Fisher-Price work may look like the ultimate wish list for kids and parents.

Dinosaurs, Tickle Me Elmo, baby toys—our Fisher-Price work may look like the ultimate wish list for kids and parents. In reality, it's a broad range of retail marketing, visual merchandising and sales promotion programs created for national and account-specific use.
More and more contractors are online. LENOX took advantage of that fact by creating a realistic online demo of its SPEED SLOT® Hole Saw, tied to a smart sampling program.

More and more contractors are online. LENOX took advantage of that fact by creating a realistic online demo of its SPEED SLOT® Hole Saw, tied to a smart sampling program. We drove contractors to a product microsite packed with dynamic videos and an award-winning virtual demo.
As part of their "Own the Market" initiative, the Western New York Ford Dealers asked EMA for a creative way to help launch the 2012 Ford Focus. So we hired an artist to hand paint one of the cars for a local art festival.

As part of their "Own the Market" initiative, the Western New York Ford Dealers asked EMA for a creative way to help launch the 2012 Ford Focus. So we hired an artist to hand paint one of the cars for a local art festival. Local media took notice and dealers couldn't keep them in stock.
Domtar’s ‘Paper Hotspot’ at SXSW Named an Award Finalist at Cannes Lions International Festival
06.17.2013
Eric Mower + Associates Helps GLM Rebrand New York International Gift Fair
06.11.2013
EMA Takes Home Five B2 Awards for Business Marketing Excellence
06.05.2013
EMA and Domtar Deliver Keynote at Leading Marketing Conferences
05.29.2013
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