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“In its simplest form, the #IceBucketChallenge is a brilliant marketing campaign that had the right…” More

—EricMowerandAssociates

“Thank you Terakeet for nominating Greg Loh and EMA Syracuse for the #StrikeoutALS…” More

—EricMowerandAssociates

“We accept the challenge, Terakeet! Stay tuned ... Thank you Scott Johnston and Jeffrey Pisciarino…” More

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“Congratulations to Jessica Black on her promotion to manager of studio services here at EMA! …” More

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#IceBucketChallenge is a brilliant campaign w/ all the right elements, but what made it work? http://t.co/wUI1IQJr75 @spinningleese

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