Smiles all around
Already the premium napkin category leader, Vanity Fair wanted to build share of everyday napkins. So we helped create their first-ever TV campaign. “Wipe on a Smile” successfully positioned their everyday napkin as a practical choice for every occasion, not just special ones.
These TV spots capture real, everyday moments in fun and memorable ways.
Wipe on a Smile print campaign
This series of print executions had one goal: counter the notion that Vanity Fair Napkins are too good or too fancy for every day meals. These bold but fun ads gave moms plenty of good reasons to use Vanity Fair every day.
St
Story
Key brand as friend driver: story
Vanity Fair’s “Wipe on a Smile” TV ads turn everyday moments into engaging and relatable stories. We shared the creative and imagery from those spots across a variety of on- and offline channels, where they have connected with a broad, receptive audience.
CLIENT:
Vanity Fair
PROJECT:
TV Campaign
INDUSTRY:
New Moms
SERVICES UTILIZED:
Advertising, Shopper Marketing
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