Back to Work

TimberTech: Straight Talk Microsite

Straight talk with TimberTech

It’s great that prospects can quickly find information about your brand on the ‘net—not so much if it’s myths, half truths and outdated opinions. “Straight Talk” harnessed the power of SEO to engage customers in a conversation with the brand—and make certain the right information always gets found first.

Making the great outdoors even greater.

Straight Talk question 1Straight Talk question 2Straight Talk question 3
Outdoor residential deck

Making the great outdoors even greater

To support our “passion” branding campaign, a number of free interactive tools were developed to help guide homeowners through the daunting task of building a deck. These include a project management interface, a 3D deck designing tool, free downloadable deck plans, and animated color visualizers.

Website Home Page
BAF-drivers-icons

Key brand as friend driver: advising

Brands that prove they understand and can guide to thoughtful, intelligent choices become brands people trust. By offering tutorials for DIYers and forthright answers to customers’ questions, TimberTech’s Straight Talk campaign lets its customers know “We’re here to help.”

About Brand as Friend Learn more about Brand as Friend

Artboard 1

CLIENT:

TimberTech

PROJECT:

Straight Talk Microsite

SPECIALTY:

Buildings + Construction

SERVICES UTILIZED:

Content Marketing, Digital + Direct, Social Media, Strategic Planning

Like what you see? Let's connect. Open Contact Form

Back to Work

Back To Top

Thank you for your submission, someone from EMA will contact you shortly. You also now have access to all premium content on mower.com.

Thank you for your interest in EMA insights and emails. You now have access to all premium content on mower.com. Close this window, and your document will be available to download.

Thank you for your submission. As a subscriber, you now have access to all premium content on this site. Be sure to visit regularly to download new articles and ebooks.