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Sensus: Corporate Website

Powering a manufacturer’s new brand promise

At 150 years old, Sensus was ready to shed its legacy as a meter manufacturer and pivot toward intelligent infrastructure solutions that empower utilities across the world to bring a “smart city” to life. We took the company’s outdated, product-focused website and created a new site with a global point of view that connects Sensus customers, prospects, and channel partners to solutions that help them serve their communities in a better way. Brief videos on topics from smart energy to communication networks position Sensus as a trustworthy partner and a thought leader. Infused with a bold style and optimistic energy, the new website tells the story that “when we reach together, we all reach farther.”

Home page of sensus.com Product filter page of sensus.com Product page of sensus.com Mega-menu allows users to quickly get where they need to go with fewer clicks.
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Unique site navigation allows a user to select the category specific to their needs.

Filtering by utility, category and type allows the user to easily find the right product for them.

Detailed product pages provide background information, such as technical data sheets, 3D product tours and case studies.

Mega-menu allows users to quickly get where they need to go with fewer clicks.

Optimizing the user experience

Sensus website on a phone

We placed a heavy focus on responsive design and maximizing screen real estate across a wide range of devices.

BAF-drivers-icons

Key brand as friend driver: advising

Sensus’ new solutions-oriented website provides a rich library of resources to help utilities do more with their infrastructure. White papers, interactive demos and videos on topics from smart energy to communication networks position Sensus as a trustworthy partner and thought leader to its customers across the globe.

About Brand as Friend Learn more about Brand as Friend

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CLIENT:

Sensus

PROJECT:

Corporate Website

SPECIALTY:

Energy + Sustainability

SERVICES UTILIZED:

Data Analytics, Digital + Direct

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