Preferred Mutual came to EMA for a new brand identity—a true reflection of their people, their agents, and the policyholders who depend on them most. This new brand would also need to stand out among some of the industry’s biggest players, who tout everything from savings to service to expertise.
At Preferred Mutual, they have a saying that insurance is more than just a policy, it’s a promise. So we set out to create a new brand that delivered on that promise. We call it Live Assured. It's a simple elegant way to communicate that Preferred Mutual not only delivers a better, more personalized approach to insurance—but also the stability and resources to deliver when it counts most. Expressing that unique mix of confidence and customer-centricity was an opportunity to appeal to the company's independent agents and policy holders.
Through a total brand revamp, including logo, tagline and website redesigns, Preferred Mutual was able to exude this new personality to its customers, while gaining ground in a competitive marketplace.
By developing a brand that showcases a legitimate devotion to the overall well-being of its customers and agents, Preferred Mutual creates a stronger, more meaningful relationships by helping them Live Assured.
Advertising, Branding, Digital + Direct, Media Planning + Buying
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