A cork surplus inspired the daughter of Portugal’s “first family” of cork bottle stoppers to create a luxury goods brand, Pelcor. The company set out to introduce its European line of fine cork fashion accessories to the U.S. market.
Cork’s pliability and impermeability are among the unique attributes that make it an ideal, if untraditional, material for luxury goods from handbags to hats and umbrellas. It is also sustainable, giving us a powerful message beyond fashion trends.
Sharing videos and stories of the cork-harvesting process, Mower emphasized the eco-friendly, high-style and high-quality trademarks of Pelcor merchandise to drive direct sales to its U.S. e-shop.
By capitalizing on the compelling story behind cork, Mower propelled the U.S. market to the top of the Pelcor e-shop charts.
PR & PA
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