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Lenox: Demo Microsite

Converting contractors with a cool product demo

Contractors are a loyal bunch who don’t switch brands easily. But experience tells us that compelling product demos can help convert the faithful. This award-winning virtual demo did the trick for client LENOX and their new SPEED SLOT® Hole Saw.

Speed Slot Hole Saw microsite displayed on smart phone
Speed Slot Hole Saw microsite displayed on desktop browser 1 Speed Slot Hole Saw microsite displayed on desktop browser 2 Speed Slot Hole Saw microsite displayed on desktop browser 3
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Our interactive microsite shows prospects how to go from unproductive to unplugged.

8 months - 31,000 visits - 10:48 average minutes on site - distributed nearly 20,000 samples

Get unplugged. Go unwind.

We supported the launch of the LENOX SPEED SLOT Hole Saw with a sweepstakes that invited prospects to get unplugged and go unwind in Jackson Hole, Wyoming.

Speed Slot Hole Saw Sweepstakes Print AdSpeed Slot Hole Saw Sweepstakes Banner Ad
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Key brand as friend driver: advising

When it comes to purchasing decisions, contractors are a hands-on crew. We helped LENOX with an online demo that let customers take the product for a virtual spin so they could make a thoughtful, intelligent choice.

About Brand as Friend Learn more about Brand as Friend

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CLIENT:

Lenox

PROJECT:

Demo Microsite

SPECIALTY:

Buildings + Construction

SERVICES UTILIZED:

B2B, Data Analytics, Digital + Direct

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