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Labatt: Pond Hockey Event

Enjoying a cold one with Labatt

This annual event on Buffalo’s Lake Erie serves as a great way to promote the client’s Real Hockey brand proposition, not to mention the region’s love of ice hockey and Canadian beer. Now in its fifth year, more than 1,000 players compete on four rinks at Erie Basin Marina. Blog traffic, social media and word of mouth have helped grow this “one-off” event into a three-day party that sells out within minutes each year.

In addition to videotaping the matches for posterity, we host a championship celebration unlike any other.

Men playing hockeyMen playing hockeyMen playing hockeyMen playing hockeyMan holding trophy aloft

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Connecting

Key brand as friend driver: connecting

Labatt’s knows that meaningful relationships require real connections. Each year, the brand reaches out to its fans via social media to build anticipation, then takes the relationship real-world for three days of friendly competition among the ice hockey community.

About Brand as Friend Learn more about Brand as Friend >>

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CLIENT:

Labatt

PROJECT:

Pond Hockey Event

INDUSTRY:

Wine & Spirits

SERVICES UTILIZED:

PR & PA

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