Labatt: Pond Hockey Event
Enjoying a cold one with Labatt
This annual event on Buffalo’s Lake Erie serves as a great way to promote the client’s Real Hockey brand proposition, not to mention the region’s love of ice hockey and Canadian beer. Now in its fifth year, more than 1,000 players compete on four rinks at Erie Basin Marina. Blog traffic, social media and word of mouth have helped grow this “one-off” event into a three-day party that sells out within minutes each year.
In addition to videotaping the matches for posterity, we host a championship celebration unlike any other.
Key brand as friend driver: connecting
Labatt’s knows that meaningful relationships require real connections. Each year, the brand reaches out to its fans via social media to build anticipation, then takes the relationship real-world for three days of friendly competition among the ice hockey community.
CLIENT:
Labatt
PROJECT:
Pond Hockey Event
SERVICES UTILIZED:
PR + PA